CNet is an online publication for geeks and nerds (and probably dorks too).
It is about technology and electronics and all kinds of different gadgets.
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For comparison’s sake, the “Most Popular” story on CNet on November 7th was about a Photoshopped movie poster for Thor found in China. That is the beauty, and occasionally the frustration, of headlines: there is never a single right answer. It turns out, the characteristics I had been associating with the term geek are more generally associated with nerds. And we especially love knowledge as essential to copywriting and content marketing as writing headlines. And, of course, download our Magnetic Headlines ebook and keep it handy every time you need to write a headline.
It had only 2,100 Likes on Facebook 36 hours after being posted. Which is what makes writing killer headlines both art and science. But we don’t ever want to make you feel stupid for not having the same level of knowledge as us. I open this ebook up, literally, every single time I write a headline.
The target audience of CNet consists largely of people who, it is safe to assume, appreciate and respect science and empiricism, and who have probably pondered at some point in their lives whether they are a geek or a nerd.
The headline plays perfectly on this knowledge and does so, importantly, in a straightforward manner.
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The geek/nerd post has 4,400 Likes on Facebook right now, as well as hundreds of tweets and 1s. A colleague of mine, however, cast his vote for nerd.
But these numbers only mean something in relation to a typical CNet story. I think this headline works, and the data suggests it works, but you may disagree. So I wanted to see what the differences between the two are. An we invite you to keep nerding out with us moving forward here at Headlines That Work to see examples of the best headlines published on the web with in-depth breakdowns of why they work.
LEAVE A COMMENT casting a vote for your favorite bachelor.
Ramifications of a rejection deters many from the dating scene. After all, how long can you brood and lament over what’s gone?
Welcome to Headlines That Work, a new regular feature here at Copyblogger where we will nerd out about writing headlines.