A 1998 Washington Post article states 36% of young Asian Pacific American men born in the United States married White women, and 45% of U.
S.-born Asian Pacific American women took White husbands during the year of publication. In preparation for a documentary on Asian fetish called Seeking Asian Female, Chinese-American filmmaker Debbie Lum interviewed non-Asian men who posted online personal ads exclusively seeking Asian women.
They believed that an Asian woman did not mind putting her partner’s pleasure above hers.
Historically, the number of Thai women marrying westerners began to rise in the 1950s and 1960s as a result of Prime Minister Sarit Thanarat's economic policies which attracted foreign investment and western men to Thailand.
7% of married Asian American men have a non-Asian spouse, 17.1% of married Asian American women are married to a white spouse, and 3.5% of married Asian men have a spouse classified as "other" according to U. Things that the men found appealing in Asian women included subtlety and quietness, eye-catching long black hair, a mysterious look in dark eyes, and a propensity to give more consideration to how their partner feels than to themselves.
Lum described the stereotype associated with an Asian fetish as an obsession with seeking "somebody submissive, traditional, docile...
Some of this art, such as postcards and fans, featured sexualized depictions of geishas, portrayed as petite, heavily made-up and richly dressed women. The pun refers to the color terminology for race, in which persons of East and Southeast Asian heritage are sometimes described as "Yellow people".
The prominence of this provocative geisha image on trade goods fostered, in the eyes of Western men, the idea of the geisha and East Asian women as decorative, sexual objects. The term "yellow fever" describes someone who is inflicted with a disease, implying that someone with an Asian fetish has a sickness.
One result of this was a developing appetite amongst the Western middle class for Asian goods and art; for example, Chinese export porcelain. American men who may not have had preconceived notions about Asian women were drafted and sent to fight in Asia where they saw Asian women working in the sex industry. Butterfly, the writer David Henry Hwang, using the term "yellow fever", a pun on the disease of the same name, discusses white men with a "fetish" for (east) Asian women.Writer Agness Kaku believes the mainstream white culture undermines efforts to combat sexual harassment based on Asian fetish.Noting how frequently women of Asian descent are subjected to verbal and online harassment, Kaku argues that Asian fetish "thrives on double standards that make light of racial bias against Asians" and states this downplaying leaves women vulnerable to stalking and violence.There is a social stigma in the country against Thai women marrying white men, but research published in 2015 indicated that an increasing number of young middle-class Thai women were marrying foreign men.
A generation earlier, Thai women marrying foreign men had mostly been working class.This idea is based on the stereotype of "the Oriental woman" who is considered to be beautiful and sexually exciting as well as caring, compliant and submissive.