In the course of doing my research using Alexa ( a web site ranking service, I was very surprised to learn that Kenyaâ€™s most popular web sites have changed significantly in the last year or so. , Google and the Daily Nation that receive tremendous traffic, as can be expected. I am guessing here but I would bet that the main activity on this site is email and perhaps online chat. email addresses and messenger accounts and this is the confirmed main activity in lots of cybercafÃ©s.
However, even within the top ten, as of this writing, there are many that I had not anticipated, especially those that are social networking sites. So, if I were a marketer trying to reach out online in Kenya, I would buy ads in Yahoo! Google Kenya ( unless you have been under a rock for the past few years is a company bent on world domination, seriously!
I say so because the Google owned You Tube is the worldâ€™s leading video sharing web site.
Now, in Kenya, where we are well accustomed to slow internet connections and erratic online experiences, people are actually spending a significant amount online watching streaming videos!
As blogs gain more and more momentum online, Kenya has not been left behind and a good number of Kenyan themed blogs are out there.MSN ( is Microsoftâ€™s online portal that consolidates services such as email, chat, news, jobs, etc, much like Yahoo! The site, which integrates a whole host of Microsoft offerings, has done well in the last few years as more and more users and businesses migrate to online business.As a marketing channel, together with Windows Live Search, this site presents an excellent platform to reach Kenyans.9.Last month, I had the opportunity to attend a pretty large and well attended ICT Conference in Addis Ababa, Ethiopia.
My presentation was on internet marketing within a Pan-African context.So, it would seem that Kenyanâ€™s are following lots of blogs on Blogger and it would be an excellent marketing location for marketers to have corporate blogs here too.10.